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Bench Talk for Design Engineers

Bench Talk

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Bench Talk for Design Engineers | The Official Blog of Mouser Electronics


Wintry Wonderland of Malicious Packets Hither and Thither Part I Arden Henderson
Scary stories of IoT run amok and DDoS destruction

Helping the IoT Cross the Chasm Steven Keeping
Business schools teach would-be marketing executives about the major stages in a product’s lifecycle. A key lesson covers the critical transition between initial sales to relatively few early adopters and the device’s take-up by the mainstream market. Variously described as the “void”, “desert,” or perhaps most familiarly “chasm” (named for Geoffrey A. Moore’s bestselling book about marketing and selling disruptive products, Crossing the Chasm), it’s the point at which a product has gained some momentum but not enough for mainstream consumers to start buying it in big numbers. Many promising inventions from start-ups and established firms alike have disappeared without a trace into the chasm, closely followed by cash flow drying up.

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